Advantages of Targeted Marketing
Today, large and small business are on equal footing when it comes to marketing products or service online. However, every marketer’s playbook has drastically change from a more physical presence to a virtual bearing, but the stakes of enquiries that leads an enterprise to its customers remains identical. The difference between the traditional marketing and the present target marketing is that in physical marketing, you have to wait for customers to make a move when they see your ads, but with target marketing you take action to general the interests of your potential customers. The traditional way of advertising your business and not really an effective way of advertising. A target marketing strategy will benefit a business more since you don’t advertise randomly, but to a choice group which are already interested in what you are selling.
Here you only focus on a specific group of consumers which will remain your priority. It is better to direct your marketing message if you have a more manageable segment like geographical, product type, demographic, and others, rather than addressing your marketing messages to the public.
If you focus on your target marketing, your marketing calendar can be built around season offers. For seasonal marketing campaigns you will know whom to target if you already have a segmented list. You will incur a lot of costs if your marketing efforts cover the entire year. Companies using target marketing are more efficient because it gives them the opportunity of avoiding wasting their dollars on seasons where your targeted consumers are not buying, or wasting dollars in selling or advertising to people outside your target segment.
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Another advantage of target marketing is that is has better results for a lower cost since you know your customers and you get better returns on your advertising dollars.
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If you want to increase your conversion rate, then you need to focus your marketing strategies on people who have shown interest in buying your products so every marketing dollar should be spend on these types of customers instead of following the traditional marketing strategy of marketing to no one in particular.
Let’s face it, the majority of people put their lives on social media platforms on a daily basis. Many people in social media sites have posted many information about themselves including their demographic, location, job, education, interest and other things. This is making it much easier for any marketer to target their exact audience while at the same time being more creative in their approach.
Target marketing also known as selective marketing is the most cost efficient means to filter out those customers within a certain segment that your product or service caters to the most. Thus you can tailor your messages to this specific audience so that they can engage with your marketing efforts and brand.